Friday, April 5, 2013

Convenience Items

We all come across the familiar scene when we enter the check-line...A bombardment of all sorts of candies, snack food and magazine. These are placed here hoping that something will catch the customer's eye as they wait. The price will be low for the item but you will receive less for your money that way. I know that I consciously try to keep these two things in mind when I am standing in line. If I look at the candy and see something that catches my eye, I don't purchase it unless I am willing to get out of line to go back to the candy aisle to get the more cost effective version. Are they ultimately getting what they want by my actions when I do this, yes, but I feel more like I was not taken in by the specific strategy they were engaging in. My only admitted weakness when it comes to this sort of marketing is gum. When I see a new flavor of gum I have not tried and they haven't introduced the three packs for 2.00 of it, I usually buy at least one pack of it. How often do you buy these convenience items by the check out counter and what do you find yourself usually buying?

In response to Greg Mathews

Greg posed the question "Why our generation so likely to not oppose or fight against music piracy?"
I think a lot of the lack of opposition comes from the fact that our generation hasn't really had to spend much time where technology to pirate music wasn't available. I remember that my first experiences with pirated music was back when I was like 10. Also some music that cannot really be accessed by conventional means, like anime music. For me, it is easier to just go onto Youtube to listen to music I like rather than actually go out and purchase it. There is the issue of the Youtube downloader which you can convert a Youtube video into a sound file and get a song that way. Do you think that that is why Youtube has gotten more strict about their copyright laws?