In Response to Kendra

Kendra posed the question "Do you think it is better to take the risk and open up a business right away? What would be other problems with only creating a line or opening a store?"

There is an issue that one option isn't always feasible over another. If you can't get a preexisting store to adopt your product line, you might have no choice but to open your own store to get your product out into the world. I do agree that it is less risky to start with the product line method if feasible, though I don't know if there would be any legal implications for opening your own store after another store has specifically adopted your product line. What other options could be utilized to achieve market penetration?

Fast Food Price War

As a result of the recent economy, fast food chains have been trying to compete on price as a way to get people to come into their stores. Though this isn't apparently what most customers want. Most customers would prefer new selection rather than cheaper prices. The article points out a lot of the new items introduced have pretty much any profitability cut out from them with all the discounts and coupons given to promote them. McDonald's has its Dollar Menu, Taco Bell has its $1 Crave Menu, Wendy's has its "Right Price Right Size" menu with items from $.99-$1.29 and many Subway consumers started getting $3 6 inch subs apposed to $5 foot longs. A lot of the extreme discounting is a result of sales comparison to past performance. Do you think it is indicative of how well a store is doing if you are comparing it to a time when sales were abnormally good? What other benchmark could be used for determining how a company is doing?

http://finance.yahoo.com/blogs/the-exchange/value-menu-too-cheap-174100489.html