A recent article I read spoke about how Target was advertising for women's swimsuits in Sports Illustrated's swimsuit edition. This may seem surprising but according to the article 18 million women flip through SI. The ad is an eight page insert giving beauty and style tips and Target's swimsuit line. One issue brought up is that this could alienate the male readers who read the magazines for the fantasy in Target's marketing venture. The article says this about the intrusions of the ads. “How does this make them feel, to have a really obviously female-skewing message in the middle of their very traditionally male book, this little treat
that they get every year?". What do you think. Would you be off put by a message that is not of the typical gender market in your favorite publication or magazine?
http://www.marketingpower.com/ResourceLibrary/Documents/newsletters/mne/2013/2/target-swimsuit.pdf
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