Friday, February 22, 2013

In Response to Janell Grassman

Janell raised questions about Doctor Pepper 10s advertisements that featured statements like "It's not for women" and other such statements clearly claiming men to be its target audience and also posed the questions "Do you think that this is a brilliant idea or a massive mistake? Did they take things a little too far? Also, do you think that companies do the same thing but advertising towards women and alienating men? Can you think of any?"

I think it is bound to offend more than it will promote though personally, I view it as more like a silly over-exaggeration rather than an actual issue. It clearly does not take itself seriously, so I don't see the need to take any offense over it. I can't specifically think of any ads that have that level of exaggeration targeting women. Do you think men would get as offended if there were a commercial that was exaggerated as the Doctor Pepper Commercial?

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