Lindsey posed the question "How else do you think technology has changed the way products or
services can be marketed? Do you find internet advertising more
successful or less successful?"
Technology has enabled companies to use social media to reach their
customers. Personally, I don't think that the amount of likes on a media
like Facebook correlates to a successful marketing campaign. I do admit
that a lot of useful information can be distributed and confirmed
through social media. Twitter is how word got out that the new XBox
coming out will a "always on" system that in order to play a game, you
must be connected to the internet. In this case, the leaking of this
information put off a lot of customers from buying the product in the
future but it shows the power that social media can have on influencing
opinions. What are other examples of either negative or positive social
media marketing?
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