Dove recently launched a video advertisement where a sketch artist would draw how a person described themselves and then the sketch artist drew the same person on the description of a person that they had interacted previously. In all the drawing, the women appeared more beautiful by conventional standards when described by a stranger. Though, there is a lot of factors to consider that the people describing the person only had limit contact with the person and not everyone is going to remember all the features of somebody and might leave out some of the little features such as crow's feet. Still, it seems to say something even while considering these factors. It has certainly generated a lot of buzz, as the video has gotten 2,000 likes and 1,000 shares on Facebook. Brenda Fiala, a senior vice president of strategy in a digital advertising said Dove was trying to create trust between the company and their female consumers by sending the message that Dove understands women self image issues. What other ads have you seen that are using this emotional connection to a specific company to advertise rather than the actual product itself? Was it more or less effective?
http://www.nytimes.com/2013/04/19/business/media/dove-ad-on-womens-self-image-creates-an-online-sensation.html?adxnnl=1&ref=advertisingandmarketing&adxnnlx=1366435855-kBeWuPbo2rAzige5lWF0iQ
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