In response to Matthew Tolen

Matt Tolen posed the question "What do you think will be the biggest challenges companies face in entering these new markets (India and China)? Why?"

I think marketers might face the most resistance when a country has a very strong desire to preserve their culture. Countries such as these will often create policies to prevent less products. An example of this is that 45% of Canadian music must be Canadian in origin. When quotas like that are set, this makes marketing and getting into markets very difficult when establishing a new product in a country is already difficult without policies in place to preserve their culture. How would you approach marketing to one such country? Would you choose to market to the country at all if a quota was too high?