Friday, April 26, 2013

In Response to Kendra

Kendra posed the question "Do you think it is better to take the risk and open up a business right away? What would be other problems with only creating a line or opening a store?"

There is an issue that one option isn't always feasible over another. If you can't get a preexisting store to adopt your product line, you might have no choice but to open your own store to get your product out into the world. I do agree that it is less risky to start with the product line method if feasible, though I don't know if there would be any legal implications for opening your own store after another store has specifically adopted your product line. What other options could be utilized to achieve market penetration?

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