Allison posed the question "Do you think Blockbuster gave up when Netflix was invented? Do you think
they could have come out with some type of new product or marketing
tool to stay in competition?"
I wouldn't say that Blockbuster necessarily gave up. If I remember
correctly, they did try to adopt a similar tactic to Netflix but just
for whatever reason Blockbuster could not gain grounds against Netflix.
It would have taken nothing sort of a complete marketing campaign to
change people's long held perceptions about how Blockbuster was run.
Netflix came into the market as something to order from the comfort of
your home. Also the way Netflix could probably run more efficiently was
not having an actual building to maintain in which people have to
interact directly with the customers. Do you think it was long standing
perceptions of Blockbuster that lead to its collapse? If so, what
strategies could have Blockbuster used to change this perception?
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